Are you ready to make

INCOME and IMPACT like a real CEO?

Welcome to Financial Growth Academy

We help business owners step fully into their CEO shoes ditching the chaos, building confidence and running their business with clarity, authority and intention.

Profit matters. Not as a flex and not as an afterthought.


It’s part of building a "Proper Business" one with structure, direction and the ability to support a freedom first lifestyle and still feel enjoyable to run.

You don’t need to work harder.
You need your business to work better.

Business should support your life, not consume it.

More Money

Learn how to make the kind of money you dream of.

More Freedom

Free up more time to do what you love.

More Happiness

Work with dream clients doing work that lights you up.

Your weekly CEO reset starts here

The Profit Makers Power Hour is our free, weekly co-working session designed to help you step out of reactive mode and into CEO mode, consistently.

Every Monday, we create space for you to

  • Get clear on what actually matters this week

  • Lead with intention instead of panic

  • Make decisions using your numbers (without overwhelm)

  • Build profit on purpose, not by accident

No jargon. No judgement. No pressure to be “further along”.

Just focused time, “Proper” Business energy and support from a virtual room full of business owners who get it.

📍 Every Monday at 10am UK time

Our Misson

We exist to help ambitious entrepreneurs shift from overworked, underpaid business owners into confident, profitable CEOs.

We deliver no BS, tough love strategy, no fluff systems and actionable tools that simplify, systemise and scale businesses that support you in generating wealth, creating freedom and lighting you up from the inside out. Success isn’t about making it harder. It’s about running a PROPER business.

🌟 The PROPER Framework

Want to know the secret to running a business like a true CEO instead of feeling stuck in chaos?

The PROPER Framework gives you six essential keys to build a business that’s not just profitable, but built to last.

  • Purposeful -  Lead with intention and impact.

  • Responsible - Make smart, CEO-level decisions.

  • Opportunity - Spot and seize strategic growth moments.

  • Passionate -  Bring heart and dedication to everything you build.

  • Expansive -  Scale strategically, without unnecessary pressure.

  • Resilient -  Build a business designed to weather storms and thrive.

This is how we help you work smarter, lead stronger, and create a business you’re proud of every day.

✴

READY TO STEP INTO YOUR

CEO SHOES?

Hey, I'm Jo.

Profit Strategist. Accountant. Serial Entrepreneur. CEO mentor.

I’ve been running businesses since 2002 and here’s what I know for sure, most business owners don’t struggle because they’re bad with money, they struggle because they’ve never been taught how to lead with their numbers.

I’ve built businesses. I’ve lost money. I’ve rebuilt and learned the hard lessons the long way.

Today, my work is about helping you step fully into your role as CEO, with clarity, confidence, and profit at the centre.

Outsourcing your finances doesn’t replace understanding them and leadership isn’t a revenue level, it’s essential.

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